About Pembroke Wealth
Your Partner For Going Beyond "Doing The Right Things"
People usually find Pembroke Wealth at an inflection point. The fundamentals are in place, but the financial choices feel less straightforward than they once did. There are more variables, more trade-offs, and less room for guesswork. Pembroke Wealth was shaped around a simple idea: good guidance should be steady, attentive, and earned over time. The name and guiding principles come from the Pembroke Welsh corgi, a breed known for loyalty, intelligence, and an instinct to guide rather than push. That image reflects how we work—staying close, paying attention, and helping clients move in the right direction when decisions feel heavier. You deserve guidance that helps you sort through complexity, understand your options, and make decisions that align with your guiding principles.
It’s Not You; Retirement Planning Feels More Complicated Than It Should
As wealth grows and life evolves, financial decisions tend to overlap. For many people nearing or living in retirement, this is where uncertainty starts to creep in. We simplify that complexity. We help you clearly see how your finances fit together, understand the trade-offs involved, and focus on the decisions that matter most—without being buried in unnecessary detail.
Objectivity Is Critical When The Stakes Are Higher
When financial advice is tied to products or incentives, it becomes harder to trust the outcome. We act as a fiduciary. Pembroke Wealth takes time to explain options, discuss implications, and help you make informed decisions. That objectivity is especially important when planning for retirement, where choices today can shape income and flexibility for years to come.
Being Busy With Your Finances Isn’t the Same as Being Effective
Many people arrive at retirement having done the right things for years—saving consistently, investing responsibly, staying disciplined. Being effective means knowing which decisions matter most right now, and which ones can wait. We help clients move beyond simply checking boxes to making thoughtful, well-timed financial decisions that support both current lifestyle and long-term sustainability.
Find Out If You’re Making The Right Moves
If you’re feeling the weight of upcoming decisions—or wondering whether it’s the right time to bring in a professional—a conversation can help bring clarity.
Our Core Values
Meet Advisor Michael Tunke
A Practical, Loyal Guide With A Long View
People often meet Michael when they’re asking a simple but important question: “Am I making the right decisions for where I am now?” After decades in financial services, he founded Pembroke Wealth to focus on helping people think clearly about their options—especially as retirement approaches and the margin for error feels smaller.
Michael’s approach centers on helping clients slow down and evaluate decisions thoughtfully. Rather than chasing predictions or reacting to short-term noise, he works with clients to understand trade-offs, clarify priorities, and build plans that can adapt as life changes.
Clients often describe Michael as steady, thoughtful, and easy to talk to. He spends time listening, asking the right questions, and explaining complex decisions in plain language so people feel confident about the path they’re on.
Outside of his work, Michael is an avid golfer. The game mirrors how he approaches financial guidance: patience over shortcuts, discipline over noise, and progress built steadily over time. He also enjoys traveling with his family and spending time with Buddy, his corgi.
Meet Budy
the Pembroke Wealth Corgi
Buddy is the beloved corgi behind the Pembroke Wealth brand and a cheerful reminder of the values the team brings to their work every day. Known for their loyalty, attentiveness, and friendly spirit, corgis have long symbolized trust and companionship—qualities that align perfectly with Pembroke Wealth’s commitment to building lasting relationships with the families and individuals they serve.
While Buddy may not be making financial decisions, this four-legged mascot represents the thoughtful, people-first approach that defines the firm. Around here, Buddy stands for staying grounded, looking out for others, and bringing a little extra warmth to everything we do.
FAQs About Working With Pembroke Wealth
- When should I talk to a financial advisor about retirement?
Many people reach out to a financial advisor as they approach retirement or shortly after retiring, especially when decisions around income, taxes, investments, and timing start to overlap. If you’re asking whether you’re making the right choices—or wondering what decisions matter most right now—that’s often the right time to have a conversation.
- What does a financial advisor actually help with in retirement?
A financial advisor helps retirees and pre-retirees coordinate their financial decisions so everything works together. This often includes retirement income planning, investment strategy, tax considerations, and long-term planning. The goal isn’t just performance, but helping you understand trade-offs and make decisions that support both your current lifestyle and long-term sustainability.
- How is an independent financial advisor different from other advisors?
An independent financial advisor is not tied to specific products, sales quotas, or proprietary strategies. This independence allows advice to stay focused on what’s best for the client, rather than what’s being sold. For people nearing or living in retirement, that objectivity can make a meaningful difference in decision-making.
- Do I need a financial advisor if I already manage my own investments?
Many people who work with a financial advisor have managed their own investments successfully for years. They often seek guidance when the questions shift from accumulation to use—such as how to create income, manage taxes, or decide when to adjust a strategy. A financial advisor can help bring perspective and clarity without taking control away.
- What is the difference between financial planning and wealth management?
Financial planning focuses on understanding your overall financial picture and making informed decisions around goals, income, taxes, and future needs. Wealth management often includes investment management as part of that plan. At Pembroke Wealth, the emphasis is on planning first, so investment decisions support the bigger picture.
- Do you work with people who are already retired?
Yes. Many clients are already retired and want help ensuring their financial decisions continue to support the life they enjoy. A financial advisor can help retirees stay confident in their income, adjust plans as circumstances change, and remain flexible as markets and life evolve.
- What happens in the first meeting with a financial advisor?
The first meeting is typically a conversation focused on understanding where you are, what decisions are coming up, and what questions you’re trying to answer. It’s an opportunity to talk through priorities, clarify concerns, and decide whether working together makes sense—without pressure or obligation
Supporting Pembroke Wealth

